STRATEGIC PROPOSAL

Transform Fleet Cost & Care into the Growth OS for Heavy Equipment Operations

A comprehensive brand foundation and SaaS GTM strategy to elevate Fleet Cost & Care from "fleet management software" to the undisputed category leader—helping you reach the finish line first.

The Challenge

Fleet Cost & Care has built a powerful platform over 30+ years, but the market sees them as "just another fleet management tool."

Competing on features instead of strategic value
Unclear differentiation from commodity software
Missing a cohesive narrative that resonates with decision-makers
Untapped potential to own the Heavy Equipment Operations category

Just Like a Race Team, We Capture Data to Help You Reach the Finish Line First

Fleet Cost & Care has the racing metaphor built into their DNA. We'll amplify this narrative to position them as the high-performance operating system that gives heavy equipment operations the competitive edge.

Our Strategic Approach

GTU deploys a proven methodology to transform Fleet Cost & Care's positioning, messaging, and go-to-market strategy. Click each deliverable to see the full strategic framework.

Core Narrative

Craft the 'Growth OS' story that positions FCC as the operating system for high-performance heavy equipment operations.

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Category Positioning

Reframe the market from 'fleet management' to 'Heavy Equipment Operations Cloud'—a category FCC can own.

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Buyer Personas

Define the CEO/Owner and Operations Manager personas with precision—understanding their goals, challenges, and decision criteria.

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Messaging Pillars

Build three strategic pillars (Unify, Empower, Drive Growth) with proof points that convert skeptics into believers.

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Target Outcomes

This strategic foundation will deliver measurable business impact:

Increased Valuation: From software tool to strategic platform
Higher Win Rates: Clearer value proposition vs. competitors
Operational Efficiency: Unified systems reduce friction
Scalable Growth: Foundation ready for expansion

Proven Success

GTU has transformed businesses across industries—from local operations to national brands.

Fortis

EMBEDDED PAYMENTS TRANSFORMATION

• Website Design & Development
• Digital Rebrand + UX Strategy
• Technical Buyer Enablement
• Vertical Expansion Strategy

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Disc Replay

RESALE REIMAGINED

• Website Design & Development
• Digital Rebrand + UX Overhaul
• Category Narrative (Product IA)
• Multi-location Retail Experience

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DRYmedic

LOCAL TO NATIONAL BRAND

• Web Development
• Paid Media & Organic Growth
• Franchise Development
• Operator Enablement

47 Locations

From local success to national franchise

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Built for Heavy Equipment Operations

For over 30 years, Fleet Cost & Care has been the trusted partner for crane, rigging, and heavy equipment rental operations. Their NexGen platform and ATOM mobile app provide real-time visibility and control.

Eliminate standalone systems with unified operations
Standardize processes across all locations
Generate greater profits with data-driven insights
Mobile-first for field teams and operators

Ready to Transform Fleet Cost & Care?

Let's discuss how GTU can build your Growth OS and elevate your brand to category leadership.